Video Marketing Insights


Audiences Remember Videos

audience remember prairie wave video

Video marketing is one of the most effective forms of marketing out there. Audiences are more likely to remember something they saw in a video rather something they read.

80% of people say they remember video ads better than they remember content in social media updates or blog posts. Our brains are hardwired to become more engaged in storytelling than straight facts. People are drawn to visual images more than they are written text. When a person is watching a video, they feel as though whatever they’re watching is actually happening; they’re not just reading about it after the fact. Video makes the message easier to remember.

Businesses should include video marketing as part of any marketing strategy. Expensive still photos and text advertising is not worth the time, money, and effort when most people aren’t even going to remember the product or message. Instead, businesses could use a fraction of those resources and make a dynamite video users will love and remember thus benefiting the business. More people will walk through the door, real or virtual, and increase company profits, which is entirely the point of marketing.

How Video Increases Page Rank

How Video Increases Page Rank

Increasing page ranking may not be the main reason to use video marketing, but it’s certainly a very good one. Page ranking is where a website or webpage is located in a search engine when a user searches for a product, service, or brand name. Page ranking is important when it comes to online marketing because it means more exposure for the company. If the website shows up on the first page somewhere, more people are likely to see and click it. The higher the rank, the higher the website will appear. Incorporating video onto a website increases the ranking, especially on Google, the world’s biggest search engine.

Video increases your page ranking for a number of reasons:

  1. The consumer watching the video is more likely to remain on the website or webpage longer, and search engines take that into consideration when assigning a page rank.
  2. Videos can also run meta tags, titles, and descriptions in the background, which also pushes a page to a higher ranking in the search engines.
  3. Videos can also include links back to other web pages, which also increases page ranking.

These are all very good reasons to use video to increase a page ranking, but the biggest reason may be Google’s 2006 purchase of YouTube. People see and watch videos more than ever which means more people will see and watch your marketing video and want to learn about your company.

What is Time Lapse Video

Never Underestimate Mobile Video

The number of mobile users watching videos increase substantially every year. 90% of consumers state they watch videos using mobile technology, and YouTube reports mobile video consumption rises 100% annually.

So, why are these stats so important for local businesses to know? Because it emphasizes the importance of investing in video marketing!

All forms of advertising which receive so many views increase the brand’s exposure to a much bigger audience which can increase sales opportunities. This is true for any business, but there’s another reason the popularity of video with mobile users is especially important for local businesses.

People Spend More Time On Mobile Devices then TV

When mobile users are out in the community, and searching the Internet for a product or service, there’s a good chance they will see a video posted by a local business right in the area. If the video convinces consumers to buy the specific product they were searching for, they will likely visit the business that posted the video. After all, the consumer is already in the area searching for that particular product.

Mobile Users Love Video

All Internet users love watching videos, but mobile Internet users really love videos. This is especially beneficial for local businesses within close reach of customers who are searching for them and watching the marketing videos. Every local business should be creating videos as part of their marketing strategy.

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